![]() We love that! What’s it like working with a friend? Any tips – or things to avoid? A year and a half later we now have 11 employees! Most days I still can’t believe we get to do it. I knew it would be an amazing opportunity for both of us to grow this future in design together. I had to do whatever it took to convince her to not only join Swoon but to help build it. One day, after a conversation with another editor friend, it hit me like a ton of bricks. I knew I needed to grow the leadership side of the business, and I was also pregnant with my first child (and overwhelmed)… I had to figure out if I was even going to keep doing interiors. At that point, Swoon had grown to five people, and the interior design business had become more than a full-time job in addition to graphic and other types of design. Joslyn and I talked often about Swoon and work in general (she had recently left a 15-year corporate marketing career to join D Home as its Market Editor and launch a new magazine for the company, D Moms). We immediately connected with similar interests, passions, and sensibilities, and our blog friendship quickly evolved into a sort of “soul sister” situation. SAM: Joslyn and I met shortly after I started Swoon through our respective blogs. ![]() At our core, we’re all artists and makers, so we were willing to try almost anything. We were fortunate enough to start Swoon with a well-respected client base, which gave us the flexibility to try new things like residential interiors, retail windows, and event design. The studio was primarily focused on graphic design and luxury branding, but we took on an experimental attitude towards design. SAM: I started Swoon with one employee who came with me from my previous studio, Kevin Thomas, after starting my blog in 2009. Sounds lively – just the way we like it! How was the concept for Swoon born? Occasionally there might even be a kiddo or two in the mix. We mix the graphics and interiors teams with six of us in the front room where we also have our conference table and the kitchen and five of us in the back along with the two studio pups, Cash and Mary. JOSLYN: The space is actually a residential condo with two main rooms. The space is sprawling! We’d love to know more about the layout. SAM: We branded the building when it initially opened in 2004. The open-plan design, floor-to-ceiling windows, and raw concrete floors make it a great backdrop for working on our varied projects. SAM: It’s a four-story building east of downtown. Tell us about the actual space the office is in? We chatted with both Sam and Joslyn to learn more about the space, the firm, and staying continually creative. ![]() Located in a residential condo, the women have transformed it into a fully functional office space that is ever-evolving – much like the company itself. We knew that a team this inspired was bound to have a beautiful office. Together, they have taken Swoon from a small firm to a bustling organization with 11 employees. ![]() #GRAPHIC DESIGN STUDIO DALLAS FULL#She knew she needed someone to help the studio reach its full potential, and called in her dear friend Joslyn Taylor. As the studio (and client roster) grew, so did Sam’s interests – and Swoon soon offered design services for residential interiors, retail windows, and events. Founded in 2009 by Samantha Reitmayer Sano, Swoon originally focused on graphic design and branding. ![]() I’ll also deliver any files, the video tutorial, and helpful tips on making the most of your gorgeous new site.SWOON, the studio is a hands-on, multi-disciplinary design firm based in Dallas, TX. Once you've approved the template design, I will get to work refining it for mobile and prepping for launch. I’ll send mock-ups and live previews of the design throughout the process, and we'll collaborate on edits to ensure the perfect result. DesignĪfter we've gathered inspiration and the aesthetic is set, the designing officially begins. We'll also collaborate on a Pinterest board, and I'll create an inspiration board to set the tone of the project. We’ll begin with a questionnaire, covering your aesthetic, goals and vision for the site. Once your order is received, I’ll email an invoice for your deposit, which will guarantee your spot on my design queue. I’m available to answer any questions you may have, and will also include a link to my order form. When you request a quote, I’ll send a detailed email with pricing tailored to your project. ![]()
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